Digital Marketplace Analytics – Graduate Certificate

Digital Marketplace Analytics

Data analytics has quickly become essential to marketing efforts and decision-making, including for large and small firms in the fashion, events, and hospitality industries. With the digital marketplace analytics certificate program, learn from the combined expertise of the Department of Information Systems and Business Analytics and the Department of Apparel, Events and Hospitability Management.


This certificate provides an opportunity for you to understand foundational knowledge of business analytics, to build business analytics skills and to develop effective evaluation strategies of consumer data relevant to fashion, events, and hospitality marketing.

Whether you are a working professional or a student looking to supplement another graduate program, our graduate certificate offers an innovative program if you want to build your data analytics skills and apply analytics tools to problem-solving in the fashion, events, and hospitality industries.

Our curriculum includes courses in the Ivy College of Business and the Department of Apparel, Events, and Hospitality Management. You will take one core course in business analytics, and choose from electives like:

  • business
  • accounting
  • marketing analytics
  • logistics
  • entrepreneurship
  • merchandising
  • management
  • e-commerce
  • social media

Admission Requirements

  • Academic records
  • GPA
  • Statement of purpose
  • Letters of recommendation

For specific program requirements, visit the Graduate College website.


Total: 15 credits

Time: 8-12 months

With approval from the director of graduate education (DOGE), all 15 credits may be applied later to an Ivy master’s degree at Iowa State University


Ivy College of Business

Iowa State Online


Online Certificate Details