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Digital Marketplace Analytics – Graduate Certificate

Digital Marketplace Analytics

Advance your career. Lead in information systems, business analytics, and apparel, events, or hospitality management. Gain essential data analytics skills to drive business decisions in today’s fast-paced industries. Your future in analytics starts here.

At a Glance

15

Total Credits

$750*

Cost Per Credit
*Tuition and fee rates subject to change

1 year+

Time to Complete

You know where you’re headed next. Join the program designed to take you there.

Your next power move is with data. It’s time to enhance your expertise in data analytics to take the next step toward that promotion or new direction. Whether you’re in fashion, events, or hospitality, understanding how to evaluate consumer data is key to success. With Iowa State’s digital marketplace analytics certificate, you’ll build the skills needed to apply analytics tools to real-world challenges in these industries. Taught by faculty from the Ivy College of Business and the Department of Apparel, Events, and Hospitality Management, you’ll complete a core business analytics course and choose electives tailored to your goals—whether it’s marketing analytics, e-commerce, or social media strategy. Take the next step in your career with a program designed for working professionals.

Graduate College Requirements:

  • 4 year Bachelor’s degree (or equivalent)
  • Academic Records/Transcripts
  • Minimum 3.0 GPA (Program may alter requirement.)
  • Proof of English Proficiency

International Requirements:

For specific program requirements, visit the Ivy College of Business website.

Required Core Course (6 credits)

  • MIS 5320: Programming Foundations for Business Analytics
  • MIS 5360: Business Analytics Foundation

Elective Courses (9 credits)

Business Elective Courses (3 credits) Choose one course.

  • ACCT 5150: Accounting Analytics
  • MIS 5116x: Data Visualization and Design Thinking for Business Analytics
  • MIS 5150: Big Data for Business
  • MIS 5330: Data Management for Decision Makers
  • MIS 5460: Advanced Business Analytics
  • MIS 5480: Data Wrangling for Business Analytics
  • MKT 5520: Strategic Marketing Analytics
  • SCM 5600: Strategic Logistics Management

AESHM Elective Courses (6 credits) Choose two courses.

  • AESHM 5740: Entrepreneurship in Human Sciences
  • AESHM 5790: Data Analytics for Apparel, Event, and Hospitality Management
  • AMD 5760: Industry Applications in Merchandising and Management
  • AMD 5770: E-Commerce for Apparel and Hospitality Companies
  • AMD 5780: Social Network Analysis
  • EVENT 5770: Advanced Social Media Marketing in Event Management

Kim Putz
Assistant director graduate recruitment 
515-294-7279
kputz@iastate.edu

busgrad@iastate.edu
515-294-8118

A flexible online experience, designed intentionally for you.

With Iowa State’s online programs, your career never has to wait. Gain the same high-quality education and industry-focused knowledge as on campus programs, guided by expert professors preparing you for your next.

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Take the next step

Anything is possible at Iowa State University with innovative academic programs, hands-on research opportunities, and globally recognized scholars to support you every step of the way.